Social media play an increasingly decisive role in many aspects of people’s lives and business. Get to know the keys today to achieve success with them
At this point of the party any large or small company knows that social networks are the best source to carry the message their public. Its organic and constantly changing character and its low costs make it a scenario where everyone participates in equal conditions. Yet many constantly wonder if there are any keys to success that will help them to grow in social networks and compete against big brands like Coca Cola or Nike?
It is Apple or the small restaurant on the corner. Companies wishing to obtain a presence in social networks should be based on four basic rules: responding, generating, suggesting and being present.
The basic rules of social networks
Although there is no perfect recipe, there are a number of keys for a brand to achieve greater visibility and consolidate in social networks:
- Humanising the brand: A basic rule of customer service is that users don’t want to feel that they interact with a machine. That’s why it’s important for the brand to dialogue, listen and interact with them in the same way that a person would
- Constancy: Do not make intermittent appearances or abruptly change the rhythm of the publications. Every brand must follow a strategy that will mark a constant rhythm in the different social networks and according to some objectives.
- Put yourself in the shoes of the public: for the dialogue to be fluid, the brand has to know the audience to which it is directed. Your tastes and interests, knowing what you think and what you feel. All businesses are large or small are on equal terms. For this it is necessary first to have studied and analyzed its audience, and to know their needs.
- Respecting rule 80/20: As much as our new product is something great, we should not bombard our fans with publicity. At most we must use 20% of our content to talk about the brand, the products or what we do. The remaining 80% must be information that generates interest and not promotional material.
- Interaction with the public: any brand that wishes to grow in social networks must constantly interact with its audience. Communication must be on both sides and unlike traditional media, social networks are the ideal environment to generate this kind of conversation.
- Stay tuned to trends: especially those that have to do with the niche market of our business. Getting involved in the topics of interest of our audience will help to create fidelity towards our brand.
- Share multimedia content — knowing what works and what you offer on each channel, you should not limit a strategy. We must constantly innovate the material and share pictures, illustrations, GIFs and videos.
- Do not delete negative comments: No brand is perfect and in social networks we are all exposed to critique. When we receive some sense of reproach or complaint, we must apologize and offer a solution but in no case delete the publications or block the users.
If you want to know more about how to manage your brand in social networks and receive free advice, do not hesitate to contact us today and we will be happy to help you.